The Diary of a Florist

A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.

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Episodes

7 days ago

In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However I'm realising as I get older that if I want to be part of the change and shed a positive light on disability then I need to find my voice. Hence me wanting to have this conversation with Lexi, to raise some much needed awareness. Particularly within the horticultural industry. Lexi has a really uplifting outlook on life and has so many interesting and useful insights that she shares during our chat. I hope you enjoy listening. 
 
Get in touch with Joanne: 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
 
Get in touch with Lexi: 
Website: www.floralfanatic.co.uk
Instagram: @lexi_floral_fanatic
Email: floralfanaticblog@gmail.com
 
Jardineer gardening tool set - specially adapted gardening tools. 
 
 

Thursday Nov 07, 2024

I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how gardening and being surrounded by flowers truly can turn your life around. Sophie is always sharing so many useful tips and advice about growing flowers from seed as well. I think you are really going to enjoy our conversation. 
 
Joanne's Contact Details: 
Website: www.joannetruby.co.uk
Email: hello@joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
 
Sophie's Contact Details: 
Website: www.thegrowclub.co.uk
Instagram: @lookinsidemygarden
You Tube: Look Inside My Garden 
Email: thegrowclubofficial@gmail.com

Thursday Oct 31, 2024

In today's episode I am talking about creative blocks and what I do to help get over them when they arise.... 
 
Website: www.joannetruby.co.uk
Email: hello@joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
 
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business 
One to One Floral Workshops 
Online Business Mentoring 
 

Thursday Oct 24, 2024

In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so. 
 
If you would like to find out more about my course offerings, take a look at the links below and if you have anything you would like to ask me just pop me a an email. 
 
Website: www.joannetruby.co.uk
Email: hello@joannetruby.co.uk
Instagram: joannetrubyfloraldesign
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
One to One Flower Classes
My Online Business Mentoring Service 
 
 

Thursday Oct 17, 2024

In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed you will know exactly what I mean. All of her images are absolutely stunning! Sarah shares her love for floral photography along with lots of useful advice and tips on how you can capture your florals, looking their most beautiful. I hope you enjoy the episode. 
 
Contact Joanne: 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
 
Contact Sarah 
Website: Home - Simply By Arrangement
Instagram: @simplybyarrangement

Thursday Oct 10, 2024

Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes and educational offerings. Please do get in touch if you have any questions or have any funny night time clear down stories you would like to share. 
 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Floral Workshops and Mentoring 
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business 
One to One Floral Workshops 
Online Business Mentoring Sessions 
My Introduction to Floristry Masterclass 

Thursday Jul 11, 2024

In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.
 
Contact Joanne: 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk 
 
Floral Workshops and Mentoring: 
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
One to One Floral Workshops 
Online Business Mentoring Sessions 
My Introduction to Floristry Workshop 
 
 

Thursday Jul 04, 2024

In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below. 
 
Contact Joanne: 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
 
Details below of my floral classes and mentoring services, if you would like to find out more:
1:1 Floral Workshops 
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
My Introduction to Floristry Workshop 
My online business mentoring sessions 
 

Thursday Jun 27, 2024

In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses. 
 
Contact Joanne: 
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
 
Contact Rachel: 
Website: The Rose Shed
Instagram: @the_rose_shed
Email: rachel@theroseshed.co.uk

Thursday Jun 20, 2024

In this weeks episode I reminisce over some of the classes and courses that have shaped my  business over the years and why I feel investing in yourself is important. 
 
Contact Joanne: 
Website: www.joannetruby.co.uk
Instagrarm: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
 
Class Details: 
One to One Floral Workshops
Hourly online Business Mentoring 
My Introduction to Floristry Workshop 
My Digitial Masterclass - How to Start your Own Wedding and Event Floristry Business 

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