The Diary of a Florist
A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.
Episodes

Thursday Oct 10, 2024
Thursday Oct 10, 2024
Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes and educational offerings. Please do get in touch if you have any questions or have any funny night time clear down stories you would like to share.
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Floral Workshops and Mentoring
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
One to One Floral Workshops
Online Business Mentoring Sessions
My Introduction to Floristry Masterclass

Thursday Jul 11, 2024
Thursday Jul 11, 2024
In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Floral Workshops and Mentoring:
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
One to One Floral Workshops
Online Business Mentoring Sessions
My Introduction to Floristry Workshop

Thursday Jul 04, 2024
Thursday Jul 04, 2024
In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Details below of my floral classes and mentoring services, if you would like to find out more:
1:1 Floral Workshops
Digital Masterclass - How to Start your Own Wedding and Event Floristry Business
My Introduction to Floristry Workshop
My online business mentoring sessions

Thursday Jun 27, 2024
Thursday Jun 27, 2024
In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Contact Rachel:
Website: The Rose Shed
Instagram: @the_rose_shed
Email: rachel@theroseshed.co.uk

Thursday Jun 20, 2024
Thursday Jun 20, 2024
In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagrarm: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Class Details:
One to One Floral Workshops
Hourly online Business Mentoring
My Introduction to Floristry Workshop
My Digitial Masterclass - How to Start your Own Wedding and Event Floristry Business

Thursday Jun 13, 2024
Thursday Jun 13, 2024
In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise.
Contact Joanne:
Email: hello@joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Website: www.joannetruby.co.uk

Thursday Jun 06, 2024
Thursday Jun 06, 2024
I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New Covent Garden Flower Market as well as the joys of Instagram!
Contact Joanne:
Website: https://joannetruby.co.uk/
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk
Contact Graeme:
Website: https://www.bloomandburnflowers.com/
Instagram: @BLOOMANDBURN
Email: info@bloomandburnflowers.com

Tuesday May 28, 2024
Tuesday May 28, 2024
In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk

Sunday May 19, 2024
Sunday May 19, 2024
In today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce about my very first wedding and a valuable lesson I learnt from day one.
Contact Joanne:
Website: www.joannetruby.co.uk
Instagram: @joannetrubyfloraldesign
Email: hello@joannetruby.co.uk